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Workshop: Steps to Advertise on Facebook & Instagram​​​​​​​

  • Joseph Yaacoub Unnamed Road Jabal Lubnan Lebanon (map)

Location: Jdeideh - Osaily Street, Youssef Maksoud Bldg


Option 1:

  • Morning sessions from 9:00 a.m. to 12:00 p.m

  • August 28, 29 & September 4, 5

Option 2:

  • Evening sessions from 5 p.m. to 8 p.m

  • August 28, 29 & September 4, 5

Who should take this course?

The aim of this workshop is to enable you to have an overview of everything you need to know about Paid ads on Facebook & Instagram. You could be a manager, executive, fresh graduate, beginner, small business owner or marketing professional looking to catch up with the digital business environment.

Workshop Methodology:

This workshop will be conducted with a good blend of interactive classroom style delivery, discussions and feedback with active group discussions.


Discover how to leverage social media in your overall marketing strategy. Learn how to craft a social media marketing strategy for your small business.

1. Facebook Business Manager

  • Setting up your business on Facebook

  • Navigating the interface

  • Understanding roles and setting permissions

2. Facebook Advertising Overview

  • Understanding the Facebook & Instagram advertising platform

  • Navigating the Tools: Ads Manager, Business Manager

  • Get an overview on Facebook Policy regarding Instagram & Facebook ads

3. Managing Ads and Campaigns with Ads Manager

  • The structure of advertisements

  • Creating ads and campaigns

  • Managing ads and campaigns in bulk

  • Organizing campaigns

  • Understanding bid nuances

  • Creating duplicate ads with different targeting

  • Create duplicate ads with different images

4. Creating Custom Audiences

  • Creating a custom audience in Ads Manager to re-market for your own customers, website visitors, Instagram followers & other retargeting options

  • Creating a lookalike audience

  • Using custom audiences in ads

6. Using a Conversion Pixel

  • Creating a conversion pixel

  • Optimizing for conversions

7. Advertise on Instagram

  • How to upload a post to stand out

  • What hashtags to use

  • How to use Instagram Stories/IGTV

  • Tips to engage with new followers

  • How to incorporate Instagram to your Marketing strategy

  • Sponsored stories

  • Promoted Posts

8. Analytics

  • How to monitor your ads on Facebook & Instagram

  • Check google analytics for ads success

After completing this course, you will be able to:

  • Understand the fundamentals of social media marketing and content marketing

  • Learn how to build a social media campaign strategy

  • Discover how you can make the most out of social media advertising

  • Target specific audiences related to your brand / business

  • Master multiple social media platforms

  • Create highly engaging social media posts following the latest social media trends

  • Attract new potential customers

  • Drive sales and increase leads

  • Monitor and optimize your pages and your ads’ performances

  • Read and analyze the results of the campaigns

At the end of the program you will benefit from the following:

  • Top social media scheduling tools 

  • Top Content Creation tools

  • Facebook & Instagram Ads e-books 

  • Useful online tools for monitoring, tracking, engaging & automating 

  • Tricks & Tips to succeed in future online exams related to digital marketing


Regular Price: 250$ including one coffee break, certificate of achievements

Early bird price: 200$ (if paid before August 19, 2019)

Payments can be done ahead of time using OMT/WU under “Joseph Yaacoub”

*Group discount is available

*Places are limited to 10

For more information:

Mobile: 70 – 177 622


Please bring along your own laptop and charger. WiFi access is available to all attendees. Spare computers will not be available on the day – so it’s essential you bring your own computer.

Valet parking is not available, advisable to come early and find a nearby parking.

Check out the previous recommendations of my trainings on my LinkedIn

About the trainer:

Joseph Yaacoub is a leading communications consultant, trainer and digital strategist. He was a pioneer in digital marketing with over 10 years’ experience; he was one of the earliest to educate businesses on the importance of digital in Lebanon.
He consulted organizations and 100+ clients across different fields and countries in the areas of Marketing, Branding, SEO, SEM, Social Media, SMM, Mobile Marketing, Email Marketing, Website Planning.
His expertise includes creating and implementing marketing strategies in the fields of online, offline, relationship marketing, and Internet technology.

He helped several companies to develop and implement integrated digital marketing, social media, influencer and content marketing programs that deliver measurable results.

Joseph has been voted as one of the top social media experts in 2017, also nominated for 2018 listed between top Lebanese Social Media Influencers to follow.

He was a mentor in the TV Show Bila Hdoud for online influencers, Weekly guest on “Radio Liban Libre”

As a Digital Marketing Trainer, Yaacoub has developed and delivered workshops to corporations in the areas of: SEO Basics, Advanced SEO Marketing Techniques, Online PR, Social Media Marketing, Online Personal Branding and LinkedIn Sales.

Prior to his career in Digital Marketing, Joseph was a Media Analyst for a period of 4 years. he also spent several years as Journalist.

Joseph holds a dual MBA in Marketing and in Communications in addition to a Bachelor degree in Journalist (TV/Radio). 

Earlier Event: June 22
Social Media Course