Location: Jdeideh - Osaily Street, Youssef Maksoud Bldg
Date: Saturday, May 25, 2019
Timing: from 9:00 a.m. to 4:00 p.m
Who should take this course?
A background in a related discipline is not required; the aim of the introductory workshop is to enable you to have an overview of everything you need to know about Paid ads on Facebook & Instagram. You could be a manager, executive, fresh graduate, beginner, small business owner or marketing professional looking to catch up with the digital business environment.
This workshop will be conducted with a good blend of interactive classroom style delivery, discussions and feedback with active group discussions.
1. Facebook Business Manager
Setting up your business on Facebook
Navigating the interface
Understanding roles and setting permissions
2. Facebook Advertising Overview
Understanding the Facebook & Instagram advertising platform
Navigating the Tools: Ads Manager, Business Manager
3. Managing Ads and Campaigns with Ads Manager
The structure of advertisements
Creating ads and campaigns
Managing ads and campaigns in bulk
Understanding bid nuances
4. Creating Custom Audiences
Creating a custom audience in Ads Manager
Creating a custom audience based on web traffic
Creating a lookalike audience
Using custom audiences in ads
5. Advanced Power Editor Features
Creating duplicate ads with different targeting
Create duplicate ads with different images
Move ads between accounts
6. Using a Conversion Pixel
Creating a conversion pixel
Modifying conversion pixel parameters
Installing a pixel with Google Tag Manager
Optimizing for conversions
7. Advertise on Instagram
Regular Price: 150$ including lunch & Free Snacks
Payments can be done ahead of time using OMT/WU under “Joseph Yaacoub”
*Group discount is available
*Places are limited to 10
For more information:
Mobile: 70 – 177 622
Please bring along your own laptop and charger. WiFi access is available to all attendees. Spare computers will not be available on the day – so it’s essential you bring your own computer.
Parking is not available, advisable to come early and find a nearby parking.
About the trainer:
Joseph is a Communication Specialist with a background in the fields of online, offline, relationship marketing, and Internet technology.
He helped several companies to develop and implement integrated digital marketing, social media, influencer and content marketing programs that deliver measurable results.
His Portfolio includes: Holy Spirit University of Kaslik, Radisson Blu Al Salam, Star Academy Arabia, YEPREM, Schwarzkopf Professional UAE, Dieze Beirut & Club, Al Hasnaa Magazine, Zaarour Club, Michel Fadel, B-Live …
He is an Instructor and a mentor in the regional TV Show “Bila Hdoud” broadcasted on Al AN TV, also a weekly guest on “Radio Liban Libre” discussing the latest updates in Digital Marketing.
Joseph has been voted as one of the top social media expert in 2017 & listed between top Lebanese Social Media Influencers to follow.
He is also nominated as the “Middle east best social media influencer for 2018”.