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Search Marketing Workshop: SEO & SEM

  • Abjad Mtayleb Lebanon (map)

Who should take this SEO & SEM course?
A background in a related discipline is not required; the aim of the introductory workshop is to enable you to have an overview of everything you need to know about SEO & SEM. You could be a manager, executive, fresh graduate, beginner, small business owner or marketing professional looking to catch up with the digital business environment.

Workshop Methodology:
This workshop will be conducted with a good blend of interactive classroom style delivery, discussions and feedback with active group discussions. 


Search Engine Optimization (SEO)

  • Search Types: Organic, Local and Paid search
  • How Search Engines Work
  • An understanding of Search Engine Optimization
  • Search Engine Algorithms
  • Keyword Research
    - Strategy
    - Tips & Tools 
  • Content Development using the Keyword strategy 
  • How to Make a Google-friendly content
    - Site Structure
    - META Description & META Keywords
    - Headings & Sub-Heading
    - Domain Name & URL Structure
    - Website Navigation & Internal Links
  • Localized SEO 
  • Inbound Links
    - Strategy & Tips
    - Local Listings
    - Social Sharing
  • SEO & Blogging 

Google AdWords & Google Analytics:

  • Set up a Google AdWords Campaign
  • Content Structuring
  • Understanding Quality Score
  • Ads and Ad Groups
  • Organizing Ad Groups
  • Creating Effective Ads
  • Bid Management
  • Negative Keywords
  • Getting started with Google Analytics 
  • Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
  • Integrating Google AdWords campaigns into Google Analytics

Location: ABJAD , Route Beit El Kekko El Mtayleb, Er Rabieh, Same Building of "The Cotton Mall", Level minus 1

Date: Saturday, September 15, 2018
Timing: from 9:00 a.m. to 4:00 p.m.

Early bird: 100$ (valid till September 3 , 2018) including lunch & Free Snacks
Regular Price: 150$ including lunch & Free Snacks

Payments can be done ahead of time at ABJAD or using OMT/WU under “Joseph Yaacoub”

For more information:
Mobile: 70 – 177 622

About the trainer:

Joseph is a Communication Specialist with a background in the fields of online, offline, relationship marketing, and Internet technology.

He helped several companies to develop and implement integrated digital marketing, social media, influencer and content marketing programs that deliver measurable results.

His Portfolio includes: Holy Spirit University of Kaslik, Star Academy Arabia, YEPREM, City of Beirut, Dieze Beirut & Club, Al Hasnaa Magazine, Zaarour Club, Michel Fadel, B-Live …

He is an Instructor and a mentor in the regional TV Show “Bila Hdoud” broadcasted on Al AN TV, also a weekly guest on “Radio Liban Libre” discussing the latest updates in Digital Marketing.

Joseph has been voted as one of the top social media expert in 2017 & listed between top Lebanese Social Media Influencers to follow.

He is also nominated as the “Middle east best social media influencer for 2018”.