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Certified Digital Marketing Specialist - Social - Fall 18

  • Morgan International Lebanon S.A.L Beirut Central District Lazarieh Building, Bloc 01 - 7th Floor, 11-1945 Beirut, Lebanon Beirut Lebanon (map)

Who is this course for?
The Certified Digital Marketing Specialist – Social is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiast, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.

What can attendees expect?
Through dynamic lectures and case studies, social media experts will take candidates through the latest techniques for content creation and outreach across all of the core social networks, giving them practical knowledge of how to create the best practice paid and organic social media campaigns themselves.

What will attendees learn?
The Digital Marketing Institute’s panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Social Media Digital Marketing. Modules include: 

Module 1: Social Research
Module 2: Content Creation
Module 3: Content Outreach
Module 4: Facebook
Module 5: Twitter
Module 6: Linkedin
Module 7: Social Apps
Module 8: Social Video
Module 9: Marketing Automation
Module 10: Strategy & Planning

How is the program delivered?
We will be offering the course in a part time format. Followed with the Digital Marketing Institute’s dynamic online learning environment known as the class network.

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