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Workshop: Steps to Advertise on Facebook & Instagram

  • Abjad Mtayleb Lebanon (map)

Are you looking to learn how to create and manage your advertising on Facebook and Instagram?

Date: Saturday, February 10, 2018 from 9AM to 4PM

Topics Include

1. Facebook Business Manager

  • Setting up your business on Facebook
  • Navigating the interface
  • Understanding roles and setting permissions

2. Facebook Advertising Overview

  • Understanding the Facebook & Instagram advertising platform
  • Navigating the Tools: Ads Manager, Business Manager

3. Managing Ads and Campaigns with Ads Manager

  • The structure of advertisements
  • Creating ads and campaigns
  • Managing ads and campaigns in bulk
  • Organizing campaigns
  • Understanding bid nuances

4. Creating Custom Audiences

  • Creating a custom audience in Ads Manager
  • Creating a custom audience based on web traffic
  • Creating a lookalike audience
  • Using custom audiences in ads

5. Advanced Power Editor Features

  • Creating duplicate ads with different targeting
  • Create duplicate ads with different images
  • Move ads between accounts

6. Using a Conversion Pixel

  • Creating a conversion pixel
  • Modifying conversion pixel parameters
  • Installing a pixel with Google Tag Manager
  • Optimizing for conversions

7. Advertise on Instagram

Price : 150$ per person
*Group discount is available
*Places are limited to 18

For more information & registrations contact us on :

  • Mobile: 70 177 622
  • Email: Hello@josephyaacoub.com