Workshop: Steps to Advertise on Facebook & Instagram​​​​​​​
Jul
21
9:00 AM09:00

Workshop: Steps to Advertise on Facebook & Instagram​​​​​​​

Location: ABJAD , Route Beit El Kekko El Mtayleb, Er Rabieh, Same Building of "The Cotton Mall", Level minus 1
Directions

Date: Saturday, July 21, 2018

Timing: from 9:00 a.m. to 4 p.m

Who should take this course?

A background in a related discipline is not required; the aim of the introductory workshop is to enable you to have an overview of everything you need to know about Paid ads on Facebook & Instagram. You could be a manager, executive, fresh graduate, beginner, small business owner or marketing professional looking to catch up with the digital business environment.

Workshop Methodology:

This workshop will be conducted with a good blend of interactive classroom style delivery, discussions and feedback with active group discussions.

Outline:

1. Facebook Business Manager

  • Setting up your business on Facebook
  • Navigating the interface
  • Understanding roles and setting permissions

2. Facebook Advertising Overview

  • Understanding the Facebook & Instagram advertising platform
  • Navigating the Tools: Ads Manager, Business Manager

3. Managing Ads and Campaigns with Ads Manager

  • The structure of advertisements
  • Creating ads and campaigns
  • Managing ads and campaigns in bulk
  • Organizing campaigns
  • Understanding bid nuances

4. Creating Custom Audiences

  • Creating a custom audience in Ads Manager
  • Creating a custom audience based on web traffic
  • Creating a lookalike audience
  • Using custom audiences in ads

5. Advanced Power Editor Features

  • Creating duplicate ads with different targeting
  • Create duplicate ads with different images
  • Move ads between accounts

6. Using a Conversion Pixel

  • Creating a conversion pixel
  • Modifying conversion pixel parameters
  • Installing a pixel with Google Tag Manager
  • Optimizing for conversions

7. Advertise on Instagram

Pricing:

Early bird: 100$ (valid till July 7, 2018) including lunch & Free Snacks

Regular Price: 150$ including lunch & Free Snacks

Payments can be done ahead of time at ABJAD or using OMT/WU under “Joseph Yaacoub”

*Group discount is available

*Places are limited to 15

For more information:

Mobile: 70 – 177 622

Email: Hello@josephyaacoub.com

About the trainer:

Joseph is a Communication Specialist with a background in the fields of online, offline, relationship marketing, and Internet technology.

He helped several companies to develop and implement integrated digital marketing, social media, influencer and content marketing programs that deliver measurable results.

His Portfolio includes: Holy Spirit University of Kaslik, Star Academy Arabia, YEPREM, City of Beirut, Dieze Beirut & Club, Al Hasnaa Magazine, Zaarour Club, Michel Fadel, B-Live …

He is an Instructor and a mentor in the regional TV Show “Bila Hdoud” broadcasted on Al AN TV, also a weekly guest on “Radio Liban Libre” discussing the latest updates in Digital Marketing.

Joseph has been voted as one of the top social media expert in 2017 & listed between top Lebanese Social Media Influencers to follow.

He is also nominated as the “Middle east best social media influencer for 2018”.

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Advanced Social Media Workshop - Amideast
Jul
10
to Jul 14

Advanced Social Media Workshop - Amideast

This workshop is designed to build attendees social media marketing skills. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools.

Who should attend?

  • Social media marketers
  • Communicators
  • Business owners
  • Enthusiasts who are keen on learning Facebook and Instagram advertising
  • Bloggers
  • Content marketers
  • Digital marketers
  • Advertisers
  • Any professionals desiring increased digital savvy.

By the end of this workshop, trainees will be able to:

  • Draw more traffic and generate visibility and awareness for a brand or product.
  • Use advanced social media communication principles and platforms
  • Identify potential social media metrics for a campaign by describing the three key areas of business that social media can impact.
  • Effectively implement Social Media strategies and tactics and creating marketing campaigns
  • Identify the four ways to motivate consumers by listing the three key benefits of storytelling when it comes to consumer engagement.
  • Attract a larger audience and communicating with influencers
  • Deploy the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.
  • Identify the four places you need to monitor for conversation about your brand and creating a list of KPIs for measurement based on your existing social media goals
  • Market a business through social media

Workshop Details:

Venue:        AMIDEAST Training Center

Schedule:   Tuesday, July 10 & Thursday, July 12 from 5:30 pm till 9:00 pm (2 evenings)

                   Saturday, July 14 from 9:00 am till 5:00 pm (1 full day)

Cost:          $300 (Includes training fees, materials, and refreshments)

For more information or registration, please contact Raya Kalash at +961-1-989901 ext. 132 or at rkalash@amideast.org

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The Ultimate Digital Marketing Course - Lens Business Solutions
Jun
19
to Jun 27

The Ultimate Digital Marketing Course - Lens Business Solutions

The Ultimate Digital Marketing Course (Full 16 Hours course)

June 19, 20, 26 & 27 (5:30pm – 9:30pm) – Beirut – Lebanon

(Beginners to Advanced)

If you want to enhance your business's digital media presence? Or Looking for ways to increase your exposure? Generate more income? Decrease your Marketing Costs? Become an Influencer in Your Industry? Get more followers? Enhance your SEO rankings?

With the media landscape growing exponentially and diversifying in the digital age at a rapid pace, companies are facing many challenges every day. To be ahead of the competition it is crucial for you keep pace with the latest tools and products in the digital media space. How best to use them and measure your success.

This course offers a complete understanding of the digital media world, and is a MUST for every entrepreneur/individual looking to work with digital media marketing.

What does it include?

  • Digital Marketing Strategy
  • Content Generation and Curation
  • Facebook
  • Instagram
  • LinkedIn
  • Youtube
  • Twitter
  • Google My Business
  • Search Engine Optimization & Search Engine Marketing
  • Influencer Marketing

Who Should Attend

  • Business Owners
  • Corporate Marketers
  • Graphic designers
  • Marketing Professionals
  • Community Managers
  • Freelancers / Self-employed
  • Shop Owners / Online Shop Owners
  • Social Media Professionals
  • Website Managers
  • Public Relations (PR) Professionals
  • Events Managers
  • Product/Brand Managers
  • Web Designers/ Developers/ Programmers
  • E-commerce website owners
  • Anyone and everyone who doesn’t know where to begin should start with this workshop

General Information:

  • 16 hours training
  • 4 sessions - each session is 4 hour
  • A certificate of completion is granted
  • Sessions are from 5:30 p.m. till 9:30 p.m.
  • Regular Price: $499/attendee
  • Group discount for 2 & above
  • 10% early bird discount for all registrations before June 11, 2018

Contact us for details! You can register by calling +961 76 78 72 75 or sending email to sales@lensbsolutions.com

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Search Marketing Workshop: SEO & SEM
May
19
9:00 AM09:00

Search Marketing Workshop: SEO & SEM

Who should take this SEO & SEM course?
A background in a related discipline is not required; the aim of the introductory workshop is to enable you to have an overview of everything you need to know about SEO & SEM. You could be a manager, executive, fresh graduate, beginner, small business owner or marketing professional looking to catch up with the digital business environment.

Workshop Methodology:
This workshop will be conducted with a good blend of interactive classroom style delivery, discussions and feedback with active group discussions. 

Outline:

Search Engine Optimization (SEO)

  • Search Types: Organic, Local and Paid search
  • How Search Engines Work
  • An understanding of Search Engine Optimization
  • Search Engine Algorithms
  • Keyword Research
    - Strategy
    - Tips & Tools 
  • Content Development using the Keyword strategy 
  • How to Make a Google-friendly content
    - Site Structure
    - META Description & META Keywords
    - Headings & Sub-Heading
    - Domain Name & URL Structure
    - Website Navigation & Internal Links
  • Localized SEO 
  • Inbound Links
    - Strategy & Tips
    - Local Listings
    - Social Sharing
  • SEO & Blogging 

Google AdWords & Google Analytics:

  • Set up a Google AdWords Campaign
  • Content Structuring
  • Understanding Quality Score
  • Ads and Ad Groups
  • Organizing Ad Groups
  • Creating Effective Ads
  • Bid Management
  • Negative Keywords
  • Getting started with Google Analytics 
  • Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
  • Integrating Google AdWords campaigns into Google Analytics

Location: ABJAD , Route Beit El Kekko El Mtayleb, Er Rabieh, Same Building of "The Cotton Mall", Level minus 1
Directions

Date: Saturday, May 19, 2018
Timing: from 9:00 a.m. to 4 p.m.

Pricing:
Early bird: 100$ (valid till May 5, 2018) including lunch & Free Snacks
Regular Price: 150$ including lunch & Free Snacks

Payments can be done ahead of time at ABJAD or using OMT/WU under “Joseph Yaacoub”

For more information:
Mobile: 70 – 177 622
Email: Hello@josephyaacoub.com

About the trainer:

Joseph is a Communication Specialist with a background in the fields of online, offline, relationship marketing, and Internet technology.

He helped several companies to develop and implement integrated digital marketing, social media, influencer and content marketing programs that deliver measurable results.

His Portfolio includes: Holy Spirit University of Kaslik, Star Academy Arabia, YEPREM, City of Beirut, Dieze Beirut & Club, Al Hasnaa Magazine, Zaarour Club, Michel Fadel, B-Live …

He is an Instructor and a mentor in the regional TV Show “Bila Hdoud” broadcasted on Al AN TV, also a weekly guest on “Radio Liban Libre” discussing the latest updates in Digital Marketing.

Joseph has been voted as one of the top social media expert in 2017 & listed between top Lebanese Social Media Influencers to follow.

He is also nominated as the “Middle east best social media influencer for 2018”.

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Certified Digital Marketing Specialist - Social - Spring 18
Apr
27
to May 18

Certified Digital Marketing Specialist - Social - Spring 18

  • Morgan International Lebanon S.A.L (map)
  • Google Calendar ICS

Who is this course for?
The Certified Digital Marketing Specialist – Social is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiast, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.

What can attendees expect?
Through dynamic lectures and case studies, social media experts will take candidates through the latest techniques for content creation and outreach across all of the core social networks, giving them practical knowledge of how to create the best practice paid and organic social media campaigns themselves.

What will attendees learn?
The Digital Marketing Institute’s panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Social Media Digital Marketing. Modules include: 

Module 1: Social Research
Module 2: Content Creation
Module 3: Content Outreach
Module 4: Facebook
Module 5: Twitter
Module 6: Linkedin
Module 7: Social Apps
Module 8: Social Video
Module 9: Marketing Automation
Module 10: Strategy & Planning

How is the program delivered?
We will be offering the course in a part time format. Followed with the Digital Marketing Institute’s dynamic online learning environment known as the class network.

You are more than welcome to attend the welcome class on Friday April 13th, 2018, book you seat!

If you are interested to know more, send me a message on hello@josephyaacoub.com to refer you

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Certified Digital Marketing Professional - Spring 18
Feb
28
to Apr 26

Certified Digital Marketing Professional - Spring 18

  • Morgan International Lebanon S.A.L (map)
  • Google Calendar ICS

Who is this course for?

The Certified Digital Marketing Professional is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The program is suitable for professionals of all levels and disciplines, and will prepare attendees to take up a more specialist role within the overall marketing domain. This course benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools.

Best for:
· Marketing Executives, Managers, Senior Management
· IT Managers
· Business owners

What can attendees expect?

Through dynamic lectures, case studies and small group discussions, attendees will be exposed to the latest methods, techniques and tools for improving your organization’s Digital Marketing and brand-building efforts.

What will attendees learn?

The Digital Marketing Institute’s panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, attendees will also learn how to leverage these strategies to gain competitive advantage for both your business and their career. Modules include: 

Module 1: Introduction to Digital Marketing
Module 2: Search Engine Marketing (SEO)
Module 3: Search Engine Marketing (PPC)
Module 4: Email Marketing
Module 5: Digital Display Advertising
Module 6: Social Media Marketing (Part 1)
Module 7: Social Media Marketing (Part 2)
Module 8: Mobile Marketing
Module 9: Analytics
Module 10: Strategy & Planning

  • When: February 28 - April 26, 2018
  • What Time: 18:00 - 21:00
  • Location: Beirut Central District

How is the program delivered?
We will be offering the course in a part time format. Attached is the Spring 2018 schedule. Followed with the Digital Marketing Institute’s dynamic online learning environment known as the class network.

If you are interested to know more, send me a message on hello@josephyaacoub.com to refer you

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Workshop: Steps to Advertise on Facebook & Instagram
Feb
10
9:00 AM09:00

Workshop: Steps to Advertise on Facebook & Instagram

Are you looking to learn how to create and manage your advertising on Facebook and Instagram?

Date: Saturday, February 10, 2018 from 9AM to 4PM

Topics Include

1. Facebook Business Manager

  • Setting up your business on Facebook
  • Navigating the interface
  • Understanding roles and setting permissions

2. Facebook Advertising Overview

  • Understanding the Facebook & Instagram advertising platform
  • Navigating the Tools: Ads Manager, Business Manager

3. Managing Ads and Campaigns with Ads Manager

  • The structure of advertisements
  • Creating ads and campaigns
  • Managing ads and campaigns in bulk
  • Organizing campaigns
  • Understanding bid nuances

4. Creating Custom Audiences

  • Creating a custom audience in Ads Manager
  • Creating a custom audience based on web traffic
  • Creating a lookalike audience
  • Using custom audiences in ads

5. Advanced Power Editor Features

  • Creating duplicate ads with different targeting
  • Create duplicate ads with different images
  • Move ads between accounts

6. Using a Conversion Pixel

  • Creating a conversion pixel
  • Modifying conversion pixel parameters
  • Installing a pixel with Google Tag Manager
  • Optimizing for conversions

7. Advertise on Instagram

Price : 150$ per person
*Group discount is available
*Places are limited to 18

For more information & registrations contact us on :

  • Mobile: 70 177 622
  • Email: Hello@josephyaacoub.com
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Digital & Social Media Marketing Workshop - Saida
Feb
6
to Feb 17

Digital & Social Media Marketing Workshop - Saida

Step Into the World of Digital Marketing & Social Media with this workshop in Saida.

Program Outline:

- Module 1: Introduction to Digital Marketing & to Social Media
- Module 2: Digital Marketing Strategy
- Module 3: Content Generation and Curation
- Module 4: Facebook
- Module 5: Instagram
- Module 6: LinkedIn
- Module 7: Additional Social (Youtube, Snapchat, Twitter, Google My Business)
- Module 8: Search Engine Optimization & Search Engine Marketing
- Module 9: Influencer Marketing

Event Details:

----> Price: 450$ per person (paid at Edunove Digital Academy – Saida prior to the workshop)

Seats are limited, register now by contacting me on 70-177622 or via email : hello@josephyaacoub.com or directly to Edunove Digital Academy on 70 74 21 19. Or via email: info@edunove.com

Participants will get certified upon the successful completion of the training program.

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Social Media Workshop at Amideast
Jan
23
to Jan 26

Social Media Workshop at Amideast

This workshop covers the whole life cycle of a successful social media campaign over different social platforms. It mainly focuses on Facebook, Instagram & Twitter from kicking off the accounts, devising the strategy, creating the content and establishing the advertising plan. Finally, the course goes through the reporting tools needed to measure the success of a campaign and deduce lessons learned.

TUE23 6:00 PM - 9:00 PM
WED24 6:00 PM - 9:00 PM
THU 25 6:00 PM - 9:00 PM
FRI 26 6:00 PM - 9:00 PM

To register or inquire about this workshop, please contact Raya Kalash at: lebanon@amideast.org or 01-989901 – ext. 132

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SEO and SEM Workshop
Oct
14
9:00 AM09:00

SEO and SEM Workshop

Description

Looking to boost your career potential by learning SEO, Google AdWords ?

The workshop will provide you with the basic understanding of search engines, as well as an overview of the essentials skills and tools when building effective SEO strategies for brands. We'll also discuss how to use Google AdWords to create paid search and display ads.

What You'll Learn ?

  • How search engines like Google think about content
  • Create a step-by-step plan to implement your SEO
  • Optimize your websites for search engines
  • Understand how to conduct basic keyword research to set your search strategy up for success
  • Learn about the utility of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) in marketing strategies
  • Explore the tools that you can use to understand how important search engines think your website is

Booking Information

  • Day: Saturday, 14 October, 2017
  • Time: 9:00 AM till 4:00 PM
  • Location: Beirut Digital District, Downtown Beirut
  • Price: Early bird: 99$ (valid till 3 October 11:59 PM GMT+3) including lunch & Free Snacks

For more information:

  • Mobile: 76730731
  • Email: info@adaptous.com
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Facebook and Instagram Advertising Workshop
Jul
1
9:00 AM09:00

Facebook and Instagram Advertising Workshop

The Ultimate Facebook & Instagram Advertising Workshop

  • Are you having troubles reaching out new customers on Social Media?
  • Do you find it challenging to drive your sales up through digital marketing?
  • Do you have a great product or service, yet you are strugelling to market it to the right audience?
  • Or simply, are you looking to learn how to create and manage your advertising on Facebook and Instagram

If so, then you just landed on the right page. This workshop will address all these objectives.

We will be walking you through Social Media advertising, Facebook Business Manager, Facebook Power Editor, and Instagram advertising techniques needed for everyday advertising.

From Clickable Photos, Free Shutterstock Images for your ads, Facebook Forms, to creating your defined audience, and professional Facebook and Instagram advertising techniques, so you can reach your right audience every time !

 

Workshop Objectives

This workshop will help you:

  1. Increase your business sales through social media marketing
  2. Widen your fan/customer base
  3. Lower your advertisement cost through efficient, optimized, and well targeted advertising
  4. Learn all the tools, techniques, and tips for Facebook and instagram advertising

 

Topics Include

1. Facebook Advertising Overview

  • Understanding the Facebook advertising platform
  • Navigating the Tools: Ads Manager, Power Editor,..

2. Managing Ads and Campaigns with Power Editor

  • The structure of advertisements
  • Creating ads and campaigns
  • Managing ads and campaigns in bulk
  • Using Excel to manage campaigns in bulk
  • Bulk uploading ad images
  • Organizing campaigns
  • Understanding bid nuances

3. Manage Pages with Power Editor

  • Using published and unpublished page posts

4. Creating Custom Audiences

  • Creating a custom audience in Ads Manager
  • Creating a custom audience based on web traffic
  • Creating a lookalike audience
  • Using custom audiences in ads

5. Advanced Power Editor Features

  • Creating duplicate ads with different targeting
  • Create duplicate ads with different images
  • Move ads between accounts

6. Using a Conversion Pixel

  • Creating a conversion pixel
  • Modifying conversion pixel parameters
  • Installing a pixel with Google Tag Manager
  • Optimizing for conversions

7. Facebook Business Manager

  • Setting up your business on Facebook
  • Navigating the interface
  • Understanding roles and setting permissions

8. Facebook Retargeting

  • Understanding Facebook retargeting
  • Using a third-party retargeting platform
  • Overview of third-party providers

9. Creating Sign up Form

10. Advertise on Instagram

11. Blueprint Facebook Certification

 

Target Group

  • Social Media Marketers
  • Communicators
  • Business owners
  • Enthusiasts who are keen on learning facebook and instagram advertising
  • Bloggers
  • Content marketers
  • Digital marketers
  • Advertisers
  • Any professionals desiring increased digital savvy.

 

About the Trainer

Our Trainer is a consultant, speaker, and expert in the field of Digital & Social Media Marketing. He worked as the Digital Marketing Strategist for several companies including USEK University, Zaarour Club, Star Academy and hundreds of others in different industries. He manages the complete Digital Marketing Strategies including: Online Advertising, Mobile Marketing and Social Media advertising of several platforms. As a trainer, he has developed and delivered workshops to corporations in the areas of: Facebook advertising, SEO, SEM, Online PR, Social Media Marketing & Advertising, Online Personal Branding and LinkedIn Sales. Our Trainer possesses leading certifications, such as: Facebook for Business Right Service, HootSuite Certified Professional, EduPristine Digital Marketing Certification, and many more

 

Booking Information

  • Day: Saturday, 01 July, 2017
  • Time: 9:00 AM till 4:00 PM
  • Location: Beirut Digital District, Downtown Beirut
  • Price: Early bird: 99$ (valid till 20 June 11:59 PM GMT+3) including lunch & Free Snacks
  • For more information:
    • Mobile: 76730731
    • Email: info@adaptous.com

Cancellation Policy:

  • Tickets will be 100% refunded if cancelled more than three weeks before workshop date
  • Tickets will be 50% refunded if cancelled between 1 and 3 weeks before workshop date
  • No refunding if tickets are cancelled less than one week before workshop date
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Stories Trend All You Need To Know - FREE Workshop in Beirut
May
30
6:00 PM18:00

Stories Trend All You Need To Know - FREE Workshop in Beirut

You've made a great choice and we're excited that you're interested in attending this event. Check out the details on this page and click to book your place. We look forward to seeing you soon!

What to expect?
Attend our Free workshop in Beirut to acquire an in-depth understanding of the social media stories and its applications.

Takeaways
Learn about Stories Trends and specifically get all of these questions answered:
• Why are Stories useful for brands?
• Snapchat vs. Instagram vs. Facebook: Who Has the Best Stories?
• Which platform works best for you?
• Is there a right and wrong way to use Stories?
• What will your style of content sharing be? 
• Will you invest in stories advertising space?
• Will you invest in influencer marketing using stories?

Speaker: Joseph Yaacoub - Certified Digital Marketing Strategist & Trainer, SEO - SEM - Social Media - Mobile & Email Marketing

Ideal For:
This workshop is beneficial for anyone interested in learning about the latest trends in social media including:
- Marketing Professionals
- Bloggers
- Community Managers
- Social Media Specialists & Strategists
- Business Owners

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